Before the design,
structure the story.
The "craft of stories that move people," honed over 10+ years as a writer, distilled into 5 steps of LP production. What separates this from an LP that's merely pretty — and doesn't sell?
Listen
First, I listen for what you truly want to say, and what your visitor quietly wants. An LP's hero isn't the product spec — it's the reader's own story. Miss this, and nothing you pile on will resonate.
Set the core
Within the constraint of a single screen, make just one essential thing stand out. Like writing a 1,200-character column, the more you cut, the stronger the voice. Everything-at-once conveys nothing.
Translate to the universal
I translate a brand's specific strength into a universal value the visitor feels as "this is about me." Turning "your story alone" into a story anyone wants — this is where conversion is decided.
The hand that orders, the hand that guides
Design has two jobs: the hand that orders information so it reads easily, and the hand that guides a confident next step (the CTA). I layer the story's flow over the movement of the eye.
Close with honest, life-sized trust
No one believes an inflated "Sales up!" I win trust with the plain, unembellished strength you actually have. I design with words right down to a landing where the reader thinks, "I could trust this person."
Build your LP with this method.
No recycled templates. Done over text, no calls. 2 free revisions.